Case studies Loake

As one of the largest remaining traditional handmade shoe businesses in the UK, Loake had strong brand and trading guidelines to adhere to when planning to move their business online. In addition, they aimed to reposition the brand to appeal to a younger, more contemporary audience and target overseas export orders.

Docdata built a B2C site designed specifically to protect Loake’s brand values and the relationships with its retail partners. The imagery and use of celebrity wearers of the brand helped reposition the brand for a contemporary audience in a competitive shoe market.

A craftsmanship area showcasing the level of detail incorporated into each handmade shoe was built into the site to help translate the intimacy of the shoe shopping experience online.

  • Site Design and Build
  • Emarketing
  • Site Maintenence
Loake Shoes
Services provided

Case studies Loake

As one of the largest remaining traditional handmade shoe businesses in the UK, Loake had strong brand and trading guidelines to adhere to when planning to move their business online. In addition, they aimed to reposition the brand to appeal to a younger, more contemporary audience and target overseas export orders.

Docdata built a B2C site designed specifically to protect Loake’s brand values and the relationships with its retail partners. The imagery and use of celebrity wearers of the brand helped reposition the brand for a contemporary audience in a competitive shoe market.

A craftsmanship area showcasing the level of detail incorporated into each handmade shoe was built into the site to help translate the intimacy of the shoe shopping experience online.

  • Site Design and Build
  • Emarketing
  • Site Maintenence
Loake Shoes
Loake
  • News
  • Case Studies

    • Lulu Guinness - Site Redesign

      Case Studies Lulu Guinness

      Docdata implemented a design overhaul for the client’s existing website to improve overall look and feel and simplify the customer purchase journey.

      The website was set up to trade in the UK and US with multicurrency and separate logistics locations.

      The solution provided included a flexible CMS (content management system) to allow workflow management of new season products and content, extensive sales and discounting management, plus access to exclusive Lulu footage in the form of rich media.

      Localised sites for China and the Far East have also since been launched by docdata.

      • Site Redesign
      • Multicurrency
      • CMS
      • Localised sites
      Lulu Guinness

      Full story

      439 Comments
      posted by: Case Studies - Fashion

    • REN - 75% revenue increase measured

      Case Studies REN

      REN skincare required a creative upgrade and restructured site architecture to simplify the customer purchase journey and refresh their ecommerce website.

      Dodata achieved this by incorporating a ‘Quick Shop’ option in the purchase area of the site, plus a rewards points system and ‘Product for Life’ customer loyalty schemes. A bespoke CMS system tailored to the client’s expanding business needs gave the client the freedom to update and manage the site content efficiently themselves.

      Since site relaunch there has been a successful 75% revenue increase measured online.

      • Site Redesign
      • Quick Shop facility
      • Reward / Discounting System
      • Bespoke CMS
      Ren

      Full story

      1455 Comments
      posted by: Case Studies - Brands
  • Search

    Not the article you are looking for?

  • IMRG & Docdata

    International Logistics GuideIMRG & Docdata e-Retail International Logistics Guide 2011