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docdata add Fly53 to ebay fashion outlet portfolio

March 01, 2011

Following on from the success of the Dune and Kookai Fashion Outlets in 2010, docdata launched Fly53, Pied a Terre and Bertie ebay stores, supplying design, build, fulfilment and customer services to create an integrated and focused channel for clearance stock.

Brands with existing stores within the Fashion Outlet have experienced effective movement of their allocated clearance stock during the past year, resulting in an increasing number of high street brands making enquiries into setting up their own tailored outlets within ebay.

Docdata support all their stores post-launch through monitoring sales activity, responding to customer enquiries, general maintenance and seasonal storefront and page content updates, alongside holding and delivering stock from their warehouse in Witney, Oxfordshire.

Kelly McDonnell, FLY53 E-commerce Manager: “We wanted to move quickly into the eBay Outlet in a short space of time and the package Docdata offered as a full-service provider seemed the best option to facilitate this. Their rigorous project management and scheduling has helped FLY53 to launch into our eBay outlet with ease. Docdata have shown to be consistently on-hand to provide timely responses to queries with a pro-active approach for post-launch support. We’re excited to see what the future holds for the partnership.”